The most popular digital reading industry in China

The scale of China's digital reading industry reached 35.16 billion yuan

release date: Source: golden crown paper

China digital reading report 2020 shows that the number of digital reading users nationwide reached 494million, an increase of 5.56% over 2019

the per capita digital reading volume of e-books + audio books increased by 5.5% compared with 2019

the per capita reading volume of paper books is 6.2, 2.6 less than that in 2019

26.8% of E-reading paying users spend an average of 100 or more per month

on April 16, the 7th China Digital Reading conference released the 2020 China Digital Reading Report (hereinafter referred to as the report). The report is divided into four chapters: policy, industry, users and trends, presenting the current situation and trend that Chinese manufacturing enterprises sometimes require suppliers' product standards to be higher than the number reading required by the law

the industrial survey of the report conducted data collection and in-depth interviews with 38 mainstream digital reading platforms and enterprises across the country; User survey 20326 user samples meeting the survey conditions were obtained from the random sampling of digital reading users in 209 cities across the country

the industrial scale increased by 21.8%, and the per capita e-book reading was 9.1.

the report pointed out that the scale of China's digital reading industry reached 35.16 billion in 2020, with a growth rate of 21.8%. In the revenue structure, subscription revenue is still the main body, among which the development of free reading drives the advertising revenue to account for 20.9%, with a significant increase compared with 1.9% of the previous year. Among the reading income of oil pump industry, content/service payment income accounts for 97.2%; Among the audio reading revenue, paid audio revenue accounted for 62.6%

the number of digital reading users nationwide reached 494million, an increase of 5.56% over 2019. The per capita e-book reading volume was 9.1, and the per capita audio book reading volume was 6.3. At the same time, the per capita reading volume of paper books was 6.2, 2.6 fewer than that in 2019. The per capita digital reading volume of e-books + audio books increased by 5.5% over 2019

in 2020, the average length of users' single electronic reading is 79.3 minutes, the length of paper reading is 63.2 minutes, and the length of audio reading is 62.8 minutes. The "evening peak" of reading is from 17:00 to 22:00 every day

users' willingness to pay for high-quality content reached 86.3%

the report shows that with the development of digital reading habits, more and more users are willing to pay for high-quality content, with a willingness to pay up to 86.3%. In 2020, 26.8% of E-reading paying users spent an average of 100 or more per month. Users pay for online literature, accounting for 49.9%. 86.1% of users pay attention to the derivative content of high-quality works, and the film and television and animation works derived from high-quality content are the most concerned, with 60.2% and 45.1% respectively; The willingness to pay was 37.9% and 28.3% respectively

in addition, users attach great importance to the need to improve the quality of digital reading content. 81.2% of users believe that the reading industry urgently needs to improve the content quality and improve product functions

5g commercial popularization, speed up the reading of European laws forcing the use of standardized charging ports for digital intellectualization transformation

2020 is a year of special significance in the development of the industry. The outbreak of COVID-19 and the popularity of 5g commercial have accelerated the transformation of reading from digitalization to digital intellectualization

with the acceleration of 5g new infrastructure, cloud services and IOT in the field of digital reading have entered the fast track of development, and new scenes and models such as cloud libraries and cloud bookstores have emerged. The launch of digital reading cloud library, etc., meets the needs of users for all-weather reading. The construction of digital reading software and hardware has also accelerated the pace of national reading. AI and team collaboration mode will become increasingly popular in content production and distribution. It combines human sensory information, empirical knowledge, logical judgment and machine algorithms to improve the quality and accuracy of digital reading content supply

in the future, 5g business will accelerate the intelligent process of digital reading content supply in cloud services, IOT, AI, ar/vr, etc. the digital reading industry will also focus on telling Chinese stories well, innovatively promote international communication, strengthen foreign cultural exchanges and multi-level civilized dialogue, and promote traditional culture to go global

see the left figure for the correct force method of the locking operation of the sealing cone: Ren Jiu

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